Ten Companies Join Trailways as Affiliated Partners: Program Is Flourishing with Highest Retention Rate in Years

Cooley Group, Inc., joins Trailways as ‘brand new’ affiliated partner

FAIRFAX, VAMay 6, 2016–The Cooley Group, Inc., a company specializing in building brand awareness and managing brands via printed materials, promotional products and branded apparel, has joined Trailways Transportation System, Inc., as an affiliated partner.

“One of Trailways’ most valuable assets is its 80-year-old, well-recognized and well-regarded brand name,” said Ron Moore, Trailways Chairman. “Because we understand the importance of brand management, it’s fitting that we welcome to Team Trailways the Cooley Group, which has more than 70 years of experience building and enhancing its clients’ brands.”

Founded in 1945 by Clarence “Scoop” Cooley, the company initially focused on independent business forms distribution. Today it has five locations in New York State (in the vicinities of Albany, Hudson Valley, Rochester, Syracuse and Utica), serves clients globally and ranks among the top 25 print distributorships in the United States, according to the Print Services & Distribution Association.

“Building a brand takes vision, passion and, most importantly, discipline – the discipline never to waiver from your brand’s DNA and what your message to the world will be. We at Cooley can help you to define your brand or to redefine your brand identity,” said Jeana Nicotera, a Cooley Group board member and brand consultant who has spoken nationally as a brand expert. “First, we work with you to understand your brand; and only then do we recommend appropriate solutions.”

“Our position as one of the top 25 distributorships allows us to offer our clients the most competitive prices and selections anywhere for branded products,” said Karie Ballway, another Cooley Group board member and brand consultant.

“We offer printing solutions for every type of printing for any size business,” Ballway said. “Our print-on-demand programs eliminate waste while saving warehouse space. We also can print and store high-volume items in our own warehouses, then drop ship to any client’s address within 24 to 72 hours. We offer online ordering as well.”

A sampling of the Cooley Group’s production capabilities includes:

  • business forms and checks
  • labels
  • stationery
  • direct mail
  • bar coding
  • software compatible forms
  • variable imaging
  • presentation folders
  • tags
  • plastic cards

“In the area of specialty printing, with Cooley there are no limits,” Ballway said. “We provide both stock and custom solutions for our clients’ special projects.”

Specialty printing includes projects such as:

  • special die cutting
  • vehicle wraps
  • signage
  • packaging
  • boxes
  • banners
  • display units
  • table covers
  • event tents
  • corrugated products
  • mailing and marketing materials

In addition to its comprehensive printing capabilities, the Cooley Group offers a promotional product line of thousands of items.

“Promotional products outlast almost any type of advertising and have the ability of staying visible to customers for years to come. They also have a higher perceived value,” Nicotera said. “The key is to choose an item that matches your business and your client’s business and goals. I constantly monitor the most current and innovative products within our industry and strategize effective business solutions for my clients.”

A sampling of promotional products offered by the Cooley Group includes:

  • corporate gifts
  • employee recognition awards
  • golf tournament prizes
  • trade show giveaways
  • office accessories
  • computer and technology products
  • travel and auto equipment
  • tools
  • housewares
  • health and safety products
  • drinkware
  • bags
  • magnets

To provide yet another means of promoting clients’ brands, the Cooley Group also sells branded corporate apparel in a variety of woven and knitted fabrics, including organic, sustainable, renewable and recycled fibers.

Apparel products offered by the Cooley Group include:

  • T-shirts
  • sweatshirts
  • slacks
  • high-end leather jackets
  • workwear
  • outerwear
  • team gear
  • bags
  • hats and caps

“We look forward to helping Trailways motorcoach companies and our fellow affiliated partners proudly promote the Trailways brand,” said Nicotera.

Contact: Jeana Nicotera, Brand Consultant
Cooley Group, Inc.
Contact: Karie Ballway, Brand Consultant
Cooley Group, Inc.
Telephone: 315-285-4247 Telephone: 315-254-2142
Fax: 315-732-0180 Fax: 315-432-5405
E-mail: jnicotera@cooleybrand.com E-mail: kballway@cooleybrand.com
Toll-Free: 800-367-6716
Website: www.cooleybrand.com

About Team Trailways
The Trailways Transportation System, Inc. (Trailways), founded in 1936, is comprised of 66 independently owned/operated motorcoach companies based throughout North America and Europe. Each company adheres to the highest safety standards as required by the United States Department of Defense (DOD) or its country’s equivalent. Visit the Trailways website at www.trailways.com andwww.teamtrailways.com 


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