Silver State Trailways bets on Vegas
Fairfax, VA
With an eye on one of America's fastest growing business arenas, Silver State Trailways of California has expanded Brand Trailways to The Strip, and sands of Las Vegas, Nevada. "We've had a presence in Vegas for several years, said Anthony J. "Tony" Fiorini, President, "and we are adding the Trailways name to our transportation product there because we know what it can do for us. Based on the experience we've had in California, Big Red Trailways will give us the marketing clout we want to get to the next business level in Vegas." Silver State Trailways of Nevada, whose parent company, Silver State Trailways of Placentia, California, is a family-owned business. Since 1986, the California-based company has served the gaming industry from its greater Los Angeles base with charter and shuttle services to San Diego County and Nevada casinos, in addition to a variety of other charter clients. It is located near three of the Greater Los Angeles region's airports-LAX, John Wayne, and Ontario-and partners with team member, Pacific Coachways Trailways, who is also based in the southern part of the state. Together, they provide transportation services throughout the greater Los Angeles territory. The two Silver State Trailways-branded companies offer charter clients a fleet of 45+ full-sized motorcoaches. Fiorini said his eye is on the burgeoning convention business in Vegas, and believes his new Nevada Trailways colors will enhance his market plan to reach business groups from across the U.S. "If someone has dealt with Trailways elsewhere in the country, we are confident they will be quicker to select since we are now flying the Trailways flag in Vegas," added Fiorini. Las Vegas area schools are another marketing target, added Fiorini, who plans to educate administrators and teachers about his company's exemplary onboard safety and security equipment, as well as Silver State's U.S. Department of Defense (DOD)-certification; DOD certification is presented to a small percentage of motorcoach companies who achieve and maintain superior operational standards and elevated safety practices. Silver State Trailways' DOD certification helps set his companies apart from the vast majority of North America's motorcoach operators. For more information contact Silver State Trailways - (714) 577-0180-CA; or (702) 257-1166-NV.
