Trailways Transportation System, Inc. (Trailways), has adopted an innovative new media platform to deliver onboard entertainment along with safety and advertising messages to its motorcoach passengers.

Trailways' exclusive partnership with Traveltisment, a producer of customized onboard motorcoach safety messages and demographically targeted advertisements, means Big Red passengers will join their airline counterparts receiving up-to-date information and being entertained as they travel.

The technology delivers feature-length movies, along with messages to passengers about emergency exits and other safety features of the coach they are riding. Also, the technology will make passenger access to wireless Internet available in the near future.

According to Traveltisment's Peter Stone, brief demographically targeted commercials will run at the beginning and end of Trailways trips. "Our software profiles the passengers - whether they are senior citizens or students," said Stone. "This gives advertisers the best exposure for their dollars. Also, they know their messages will be heard because passengers are a captive audience and won't walk out."

Trailways companies receive several benefits from the Traveltisment partnership, including a new revenue stream with no capital expenditure, Stone added. "These installations help keep Trailways companies on the cutting edge of competition, because they are offering passengers entertainment during what can be very long road trips. The only cost to Trailways member-companies will be for a company employee to input data into a computer," he said.

Gale Ellsworth, Trailways president, said Traveltisment's platform gives advertisers expanded market access to the important motorcoach traveler segment - 25% more than those who travel by airlines. "Our member-companies will realize new revenue streams that will help them offset today's significant rising fuel and insurance costs," said Ellsworth. "And it is another way we demonstrate our commitment to use of cutting edge technologies for improvement in passenger safety, services, and benefits."

For more information contact Gale Ellsworth at 703-691-3052; or visit the Trailways website at www.trailways.com